UK/USA: Logic of McDonald's organic move (COMMENT)
McDonald's is the latest multinational to jump onto the organic bandwagon. The international fastfood chain announced that it is to start selling organic milk in its British restaurants from February onwards. This was followed by news last week that the multinational reported huge losses of US$343.8m in the last quarter of 2002. The company reported losses for the first time due to the closure of hundreds of its restaurants. The fastfood industry is suffering from intense price wars between chains, and a bad image due to outbreaks of BSE in Japan and Europe and the association of fastfood with obesity.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-food gives you the widest food market coverage.
Paid just-food members have unlimited access to all our exclusive content - including 17 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Dean Best, editor of just-food
- Comment: Meal kits in US - don't believe the hype
- Why personalisation will take-off in US food
- US food next wave on display at Winter Fancy Food
- Interview: The Soulfull Project's mission
- General Mills sales woes continue - analysis
- Post Holdings 'close to acquiring Weetabix'
- Kraft Heinz cuts jobs in US, Canada
- UK, EU food faces "more costly" trade, warns study
- Recipe-kit firm HelloFresh launches into UK retail
- UK sets 20% sugar cut guidelines for food industry