On the basis of a dynamic econometric model of the UK beef and dairy sector, developed by the Dairy Information and Policy Unit (DIPU) of agri-food economic and policy consultants Promar CEAS International, it is estimated that the medium to long term effect of foot-and-mouth disease (FMD) will cost the UK dairy and beef industry up to £330 million in revenue foregone. This potential revenue loss is in addition to short term costs such as export loss, displacement of domestic trade through imports etc. which have been widely reported.