POLAND/SWITZERLAND: Lubella takes on Nestlé in cereals sector
Swiss giant Nestlé is watching its back as Lubella , Poland's second largest pasta maker, announced its goal of seizing at last 8% of the local breakfast cereal market. Lubella has set aside PlZ30m (US$7.1m) to install a new production line, CEO Tomasz Towpik revealed. A significant sum of money has also been earmarked for marketing and communication activities. "An expenditure plan will be ready in December, but we know already that most spending will go on marketing and advertising," confirmed Towpik.
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