UK: Müller Wisemen looks to up milk supplies
Müller signaled its intention to become the UK's “largest and most successful” dairy today (27 February), when it launched a drive to recruit new milk suppliers.
Müller Wiseman Dairies said that it aims to “substantially increase the direct supply of milk” from new farmer suppliers as well as its existing non-aligned Müller Wiseman Milk Group (MWMG).
MWMG members not currently in one of the major UK retailer's milk pools will be offered an expansion incentive of 1 pence per litre (ppl) and new suppliers will be offered a recruitment incentive of 1ppl for all volume produced in the first year of supply.
This is on top of the regular MWMG milk price, which currently stands at 30.5ppl, and will be paid in a lump sum at the end of the year. Meanwhile, members who produce 2% more milk on the year will be offered an incentive payment of 0.5ppl.
MÜLLER SIGNALS AMBITION WITH RECRUITMENT AND EXPANSION INCENTIVE
Dairy farmers throughout Britain are being offered the opportunity to realise their aspirations with Müller.
The company has signalled its intention to be the UK’s largest and most successful dairy company by launching a major drive to substantially increase the direct supply of milk to the company from new suppliers as well as from existing non-aligned Müller Wiseman Milk Group (MWMG) members.
New suppliers to the company are to be offered a 1ppl recruitment incentive over and above the MWMG standard litre price (currently 30.5ppl) for all volume produced in the first year from commencement of supply. This incentive will be paid at the end of the first 12 months of supply, after which new suppliers will revert to ‘existing member’ status.
Existing MWMG members who are not currently aligned to one of the company’s major supermarket customers will benefit from an expansion incentive of up to 1 pence per litre (ppl) above the MWMG standard litre price starting from April 2013. The incentive is structured as follows:
Existing members are entitled to claim 1 pence per litre on their whole year’s production if they produce at least an additional 2% or more milk than in the previous year – on average worth £14,000 pa.
Members can gain 0.5 pence per litre on their whole year’s production if they produce equal to or up to 2% more milk than in the previous year – on average worth £7,000 pa.
Müller Wiseman is looking to substantially increase the number of dairy farmers who supply the company directly and the company has pinpointed milk fields in the West Country, South Wales, the Midlands, North Wales, Lancashire and Western Scotland.
A series of recruitment meetings will start in early March and dairy farmers who wish to attend are encouraged to register their interest by contacting firstname.lastname@example.org or by calling 01630 650200.
Original source: Müller Wiseman Dairies
- Why Post is increasing its exposure to cereal
- Lacklustre sales see Hershey turn to snacking
- Comment: Tread carefully over payment terms
- Premier Foods CEO expects UK supermarket rebound
- Briefing: The risks and rewards of e-tail in China
- Hershey to acquire meat jerky firm Krave
- Up & Go breakfast drinks set for UK launch
- Hershey linked to takeover of jerky maker Krave
- Crisp maker Sibell acquires Spain's Celigueta
- Campbell aligns structure with growth objectives
- 10 Key Trends in Food, Health and Nutrition 2015
- Unilever - Strategy and SWOT Report
- The Sugar Backlash and its Effects on Global Consumer Markets
- Global Consumer Trend Framework: Understanding Attitudes and Behaviors that Influence Global Consumption Habits
- PepsiCo, Inc. : Consumer Packaged Goods - Company Profile, SWOT & Financial Report