Fraser and Neave subsidiary Magnolia has launched a new product line called Fruit Milk.

The product combines fresh milk with fresh fruit juice, and is low-fat and high-calcium. It is designed to appeal to both adults and children, and does not include preservatives or artificial colourings. The milk comes in three flavours - apple, mango and mixed berries.

A high-profile television advertising campaign is accompanying the brand launch. It is available at all major supermarkets and convenience stores.