USA: Manufacturers downsize products as consumers reject price hikes
By just-food.com editorial team | 2 January 2001
In a bid to maintain the bottom line while the production costs increase, many food manufacturers are indulging in "the weight out" technique. Re-jigged products with reduced weights, slightly smaller packaging sizes but the same price tag are gracing supermarket shelves across the US, while consumers are not informed that their purchases have been downsized.
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In a bid to maintain the bottom line while the production costs increase, many food manufacturers are indulging in "the weight out" technique. Re-jigged products with reduced weights, slightly smaller packaging sizes but the same price tag are gracing supermarket shelves across the US, while consumers are not informed that their purchases have been downsized.
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