UK: Maple Leaf's New York Bakery Co. enters muffin category
The range will be available in two variants - Double Chocolate and Blueberry
Maple Leaf Foods has taken its New York Bakery Co. bagel brand into the UK's muffin category.
The American-style muffins will be available in Tesco stores across the UK from May, the firm said today (23 April).
Two lines - double chocolate and blueberry - are in the range. The muffins have an RRP of GBP1.69 (US$2.72) for a pack of two.
A spokesperson for New York Bakery Co told just-food: "The New York Bakery sweet muffin range has been created off the back of extensive consumer research which shows a gap in the market for an indulgent product aimed at adults that offers a ‘’coffee shop’’ treat experience.
"In response to this, New York Bakery Co Muffins are bigger in size than any other brand’s offering with plentiful visible chocolate chunks."
UK retailer Tesco has said it is confident that efforts to improve its domestic performance will reap results, despite posting a drop in first-half UK profits earlier today (3 October)....
Tesco is preparing to launch an organic box scheme in London, the UK retailer confirmed today (19 October)....
Tesco has launched a food website in China in a bid to build the company's reputation as "a trusted international food retailer"....
UK meat processor Cranswick has claimed a market first with the launch of a "single-serve" sausage range....
Further strike action by Eddie Stobard drivers who deliver products to a distribution centre that supplies Tesco stores around Doncaster has been suspended....
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