UK food manufacturer Mariani Foods has launched a new European brand, which will include four beef jerky products.

The Legends line has been launched to highlight the company's premium product quality, the company said today (18 March). Mariana said the launch also represents a "new generation" of beef jerky, which it says is "soft and easy to chew", unlike most of the harder jerkys currently available in the UK.

The range, which launched at the IFE exhibition in London today, includes: Original, Bulgogi, Nice ‘N' Spicy and Biltong variants.

"With the Legends brand we wanted to create a fresh new look for the UK and EU markets which represents this new generation of softer beef jerky, whilst at the same time retaining Mariani's premium image, quality product offering and heritage," said Mariani Foods MD Don Nisbet.

Show the press release

 

Mariani Foods Unveil New ‘Legends’ Brand and announce new range of products

New line of four beef jerky products announced under Legends brand

IFE, London, UK - 18th March 2013: - Mariani Foods, the leading producer of premium beef jerky and biltong, today announce its new European brand identity, ‘Legends’. The new brand highlights the company’s premium product quality as well as its 30-year heritage of producing quality beef jerky. It also represents a new generation of beef jerky, which is soft and easy to chew, unlike most of the harder jerkys currently available in the UK. The brand also serves to highlight the product’s numerous health benefits. The new range includes: Original, Bulgogi, Nice ‘N’ Spicy and Biltong.

Don Nisbet, Managing Director, Mariani Foods said: “With the Legends brand we wanted to create a fresh new look for the UK and EU markets which represents this new generation of softer beef jerky, whilst at the same time retaining Mariani’s premium image, quality product offering and heritage.”

Mariani Foods will be showcasing the Legends brand and its new line of products at IFE (17th – 20th March 2013, Excel London), stand S4606.

Mariani has been producing premium jerky for over 30 years and supplying into the Australian, Asian and Middle Eastern markets. Legends ‘soft’ beef jerky is made from selected free roaming grass fed cattle specifically suited to the Legends product and process. Only the finest cuts of premium beef are used, which are hand cut to ensure the right thickness and to enhance the authentic meaty flavour.

The RRP for Legends Soft Beef Jerky (Original, Bulgogi, Nice ‘N’ Spicy) and Biltong is £2.99 and will be available later this year.

Don Nisbet is available this week for interviews, please call +33 680849543 or email laura@connectedpr.com to arrange.

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For further information or images, please contact:

Laura Nuttall Tel: +33 (0) 680849543 laura@connectedpr.com

Jodie Welton Tel: +44(0) 7887 780464 jodie@connectedpr.com

About Mariani Foods

Mariani Foods is the leading producer of nutritious and tasty premium beef jerky and biltong. Supplying superior beef jerky for over 30 years, Mariani uses only the finest quality beef from selected free-roaming grass-fed cattle to produce its range of products under the Legends brand.

Legends’ Beef Jerky is a new generation of ‘soft’ beef jerky, which is tender and easy to chew, unlike many of the other harder jerkys on the market. It has numerous health benefits – being a strong source of protein (35g per 100g) and iron whilst being naturally low in cholesterol and 96% fat-free, makes it a healthy snack choice. The Legends range includes: Original Beef Jerky, Bulgogi Beef Jerky, Nice ‘N’ Spicy Beef Jerky and Biltong.

 

Original source: Mariani Foods