AUSTRALIA: Market21 survey shows 80% of consumers have top up strategy to food purchases
80% of consumers go two or three times a week for "top up" shops on food items, according to a new survey that organisers Market21 say supermarkets ignore at their peril. Larger retailers and manufacturers are still targeting the "weekly shopper" however, leaving the majority of those "top up" sales to corner shops and smaller convenience stores.
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