Truffle Crisp extends 3 Musketeers line

Truffle Crisp extends 3 Musketeers line

Mars Inc is expanding its 3 Musketeers brand in the US with the national roll-out of 3 Musketeers Truffle Crisp Bar.

The new chocolate includes twin bars of truffle and crisp, wrapped in real milk chocolate.

"We are excited to introduce 3 Musketeers Truffle Crisp to the snack food category," said Carole Walker, vice president, integrated marketing communications for Mars Chocolate North America.

"The new addition to the 3 Musketeers family provides the signature light texture components of the 3 Musketeers bar now with an added airy crispy twist."

The launch will be supported by a national marketing campaign with the tagline "rich enough to share, but you really won't want to."

The campaign will include print and TV advertising, public relations, sampling and digital activation.