US: Mars expands Six Flags sponsorship
Mars Snackfood US and Six Flags have expanded their existing sponsorship agreement, making Mars the "official candy" at all US Six Flags theme parks.
During the five-year agreement, Mars will have exclusive marketing rights for all pre-packaged in-market promotion and in-park advertising.
"Now families can enjoy their favourite Mars brands while creating special memories at these fantastic theme parks," said Todd Lachman, president of Mars Snackfood US.
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