RUSSIA: Mars Inc to open largest chocolate plant in Russia
The site will be Mars' second chocolate factory in Russia
Mars Inc expects to launch its second and largest confectionery factory in Russia in 2012.
The new plant, which will also be the largest in Russia, is set to be built in Cherdaklinsky in the Ulyanovsk region.
Mars's total investment in the facility will stand at RUB3.3bn (US$110.8m), according to government officials in Ulyanovsk.
The factory will produce the entire range of the company's brands, in particular its well-known chocolate bars, a source at Mars told just-food.
Despite the downturn in Russia affecting chocolate sales, Mars still believes in the market has good potential in almost all segments.
According to Mars' calculations, per capita chocolate consumption in Russia is about 5 kg, which is significantly less compared to EU figures, where consumptions is around 9 kg.
Local analysts believe that there is a strong need for Mars to expand its Russian chocolate operations.
They claim that Mars' Stupino factory in the Moscow region, which has an estimated total production capacity at nearly 150,000 tones per year, is no longer sufficient for the business in Russia.
While Mars has yet to confirm the capacity of the new plant, it will exceed the capacity of the Stupino facility.
Mars Inc is looking to boost sales of its range of Dolmio Bolognese sauces in the UK with revamped packaging that emphasises the products contain "100% natural ingredients"....
Booker Group chief executive Charles Wilson has been appointed president of international food and grocery analysts IGD....
- Pricing, productivity pay off for Mondelez
- Analysis: Unilever's global ice cream push
- BRICs and beyond: Kam Tai's Chinese growth story
- Briefing: How is gluten-free faring in Europe?
- Gluten-free early-mover Mrs Crimble's plots future
- Nakd sale "attracts Burton's, Hain, Kellogg"
- Venezuela seizes Nestle, PepsiCo distribution hub
- Kerry launches premium cooked meat brand in UK
- Mondelez "cautiously optimistic" on China
- Kellogg posts Q2 sales beat but H1 results down