UK: Mars launches football campaign
By: just-food.com | 14 March 2008
Confectionary giant Mars is giving away 100,000 footballs as part of a GBP7m (US$14.2m) marketing campaign to encourage grass roots interest in the sport.
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Confectionary giant Mars is giving away 100,000 footballs as part of a GBP7m (US$14.2m) marketing campaign to encourage grass roots interest in the sport.
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