UK/IRELAND: Mars makes foray into Fairtrade with Maltesers
By: Dean Best | 27 September 2011
Mars Inc is to sell its first Fairtrade product after deciding to move its Maltesers brand to the ethical certification.
just-food articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
Mars Inc is to sell its first Fairtrade product after deciding to move its Maltesers brand to the ethical certification.
- Unlimited access to all the latest global food news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-food market research
- Plus much more
If you’re already a member, login here
More articles related to this one
HONG KONG: Ex-Kraft, Cadbury exec Saw takes new Campbell Asia role
Former Cadbury and Kraft Foods executive Daniel Saw is to take charge of Campbell Soup Co.'s operations in Asia.
CAGE: Chocolate outsourcing will continue, says Barry Callebaut
Barry Callebaut, the business-to-business chocolate manufacturer, believes brand owners in the sector will continue to outsource production, a trend that has fuelled the company's recent growth.
UK: Frederick's Dairies launches Cadbury Nuts ice cream
UK ice cream maker Frederick's Dairies has launched Cadbury Nuts About Caramel Sticks under its Cadbury brand license.
Market research related to this article
Mars inc in Packaged Food (World)
Mars inc is the number one confectionery player in the US market and its M&M’s brand is synonymous with the category. The company has been noticeably absent from M&A activity since the Wrigley acquisition in 2008. It has focused instead on building i...
Mars Inc in Packaged Food - World
Core market recession and Kraft Foods’s acquisition of Cadbury have both impacted strongly on Mars. But it is finally waking up to its shortcomings in the emerging world and continues to fight for room on the better for you bandwagon....
United Kingdom Food and Drink Report Q2 2012
Business Monitor International's United Kingdom Food and Drink Report provides industry professionals and strategists, corporate analysts, food and drink associations, government departments and regulatory bodies with independent forecasts and compet...
