Mars is reviving its iconic 'Work, Rest & Play' slogan in a new TV ad to air in March in the UK.

The use of 'Work - Rest - Play', an update on the original 1959 slogan, heralds a return to the classic 'A Mars a Day…' jingle that featured in the brand's advertising from the 1960s to the 1990s.

Caroline Jary, Mars Bar brand manager said: "It's such a memorable strapline and an important part of the brand heritage - the updated version helps communicate the brand values as much today is it did in yesteryear."

Rumours of the slogan's return have persisted in recent months. Last September, the confectionery giant said it had "no plans" to revive the "work, rest and play" strapline.

The new strapline is not exactly the same as the original but Mars will be hoping it will prove as popular with UK consumers.

Officials at Mars could not be reached for further comment as just-food went to press.