EU: Mars suffers Bounty trademark blow
By: Keith Nuthall | 10 July 2009
Mars appears to have lost a long legal battle to claim EU trademark rights to the colour and form of its Bounty chocolate bar.
just-food articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.

Mars appears to have lost a long legal battle to claim EU trademark rights to the colour and form of its Bounty chocolate bar.

- Unlimited access to all the latest global food news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-food market research
- Plus much more
If you’re already a member, login here













