SAUDI: Mars to build chocolate plant for Gulf market

By Dean Best | 16 February 2012

Mars said 60 staff will initially be employed at the plant

Mars said 60 staff will initially be employed at the plant

Mars Inc has begun the construction of a chocolate plant in Saudi Arabia to serve markets in the Gulf.

The US group plans to spend US$210m on a ten-year project in King Abdullah City. The facility, which is scheduled to be up and running by 2014, and initially produce the Galaxy and Galaxy Jewels brands.

Mars said 60 staff will initially be employed at the plant but said it expects up to 400 employees at the facility when it begins operations.

"With our network operating at capacity, we have made the decision that this investment is the best way forward for us to create capacity. The new site will increase our capabilities and flexibility, allowing us to compete effectively in a growing market, and to deliver fresh product to our consumers throughout the GCC and beyond," Mohammed Safieddine, general manager for Mars' business in Saudi Arabia, said.

Mars already has a factory in Dubai, which produces Galaxy, Snickers and Mars bars.

Sectors: Confectionery, Emerging markets

Companies: Mars Inc

View next/previous articles

Currently reading -

SAUDI: Mars to build chocolate plant for Gulf market

There are currently no comments on this article

Be the first to comment on this article

Related articles

UK: Wrigley teams with Asda for Starburst launch

Wrigley has joined forces with Asda to launch an extension to its Starburst confectionery line exclusively for the UK retailer.

UPDATE: UK: Mars eyes health benefits with Uncle Ben's launch

Mars Inc has said growing demand from UK consumers for products with added health benefits was the motivation behind its new Uncle Ben's rice line.

UK: Mars adds 'Twice the Fibre' to Uncle Ben's rice line

Mars Inc has extended its Uncle Ben's rice offering in the UK with the launch of a 'Twice the Fibre' line.

Welcome to the home of food information, insight & intelligence

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page