US: Mars to launch global Twix campaign
By Michelle Russell | 26 June 2012
Mars Inc has announced plans to launch a major global advertising campaign for its Twix brand.
just-food articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
Mars Inc has announced plans to launch a major global advertising campaign for its Twix brand.
- Unlimited access to all the latest global food news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-food market research
- Plus much more
If you’re already a member, login here
More articles related to this one
US: Hershey, Nestle stand firm on price-fixing allegations
Hershey and Nestle have said they will continue to defend themselves against allegations of fixing the price of chocolate in the US after a court gave the all-clear for a class action lawsuit.
UK: United Biscuits outlines biscuit, cake NPD plans
United Biscuits, which last week agreed the sale of the bulk of its salty snacks, has set out the new products it will add to its biscuits portfolio in 2013.
GLOBAL: Nestle puts faith in co-operation with suppliers on CSR
Working with suppliers, rather than withdrawing contracts, is more effective in making food supply chains more sustainable, Nestle has claimed.
Market research related to this article
Mars Inc in Packaged Food - World
Core market recession and Kraft Foods’s acquisition of Cadbury have both impacted strongly on Mars. But it is finally waking up to its shortcomings in the emerging world and continues to fight for room on the better for you bandwagon....
Mars Inc in Packaged Food (World)
The Wrigley acquisition of 2008 continues to add value to Mars’s presence in the emerging markets, notably in China. While its presence in gum lends itself well to the push towards healthier eating, its confectionary brands still pose a challenge. Th...
Confectionery: Advanced Emerging Markets (Brazil, Hungary, Mexico, Poland, South Africa, Taiwan) Industry Guide
Datamonitor's Confectionery: Advanced Emerging Markets (Brazil, Hungary, Mexico, Poland, South Africa, Taiwan) Industry Guide is an essential resource for top-level data and analysis covering the Confectionery industry in Brazil, Hungary, Mexico, Pol...
