UK: Mars to slash saturated fat content

By just-food.com | 18 January 2010

Mars Inc is to cut the levels of saturated fat in a number of its chocolate bars in the UK by "at least" 15%.

The confectionery giant said today (18 January) that Mars, Snickers, Milky Way, Topic and Flyte bars will all benefit from a programme that had cost EUR10m (US$14.4m).

Mars added the change will take place "without any change in the taste or quality" of the products.

Fiona Dawson, managing director of Mars Chocolate UK, said: "Our goal is to make our products better for you without compromising on taste. We are proud to have achieved this as a result of many years of research and investment."

Mars said the "breakthrough" comes after five years of development and more than 40,000 hours of research and development.

Professor Judy Buttriss, director general of the British Nutrition Foundation, said: "Saturated fat is a health issue that needs addressing by consumers and food manufacturers alike. In order to reduce total intakes across the population to below 10% of total energy intake, the formulation of all sources of saturated fat - even popular treats - needs to be tackled. Any initiative to reduce the amount of saturated fat in the UK diet is a step in the right direction."

All five of the products will contain less saturated fat per bar compared with their current recipes from the summer, Mars said.

Sectors: Confectionery, Health & wellness, NPD & innovation, Retail

Companies: Mars Inc

View next/previous articles

Currently reading -

UK: Mars to slash saturated fat content

There are currently no comments on this article

Be the first to comment on this article

Related articles

Editor's choice: the best of just-food this week

Raised eyebrows met Carrefour's insistence that it will keep its stores in Malaysia and Singapore despite reports the retailer was looking to leave the markets and a third country in Asia, Thailand. Of greater surprise this week was Amazon's move to sell groceries in the UK, although just-food thinks Ocado should not fret just yet. These were the highlights on just-food this week.

Marketing brief: World Cup chocolate wars

Unless you've been living on the moon, you may well be aware of this little old event called The World Cup, which has been trickling like a gentle torrent into our lives over the past month.

Promo Tracker: Muller takes top spot for second month

The Muller brand was the UK's supermarkets' most promoted brand for a second month running, according to just-food's Promo Tracker.

Welcome to the home of food information, insight & intelligence

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page