US: Mars unveils ‘Chocolate Relief’ promotion
By: just-food.com | 8 May 2009
US confectionery giant Mars has launched a 'Chocolate Relief' campaign in a bid to bring "sweet smiles" to millions of Americans.
The Mars Real Chocolate Relief Act will offer consumers full-sized samples of Mars chocolate, product discounts and coupons along with 'Free Chocolate Fridays'.
Throughout September, Mars will give away around seven million full-size packages of its M&M's, Snickers, Milky Way, Twix, Dove, and 3 Musketeers chocolates in the US.
Mars will also give away a quarter-of-a- million full-size packages of 'real' chocolate on Free Chocolate Fridays.
US consumers can claim one of 250,000 full-value coupons each Friday from 8 May by visiting realchocolate.com.
"Brands like M&M's, Snickers, Dove Chocolate, Twix, Milky Way and 3 Musketeers are loved by Americans," said Michele Kessler, vice president, Mars Snackfood US. "That's why we've created the Mars Real Chocolate Relief Act. It's our way of giving Americans a small treat during challenging times."
Sectors: Confectionery, NPD & innovation, Retail
Companies: Mars
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