Mars Snackfood US has launched an Hispanic advertising campaign for its M&M's brand.

The campaign, which serves as an extension to its "Inner M" advertising promotion, will again include celebrities, Wilmer Valderrama and Christina Saralegui, in print advertisements nationwide.

The brand will also sponsor the 2008 Alma Awards, a show celebrating the artistic achievements of Latinos in motion pictures, television and music.

"We are excited to illustrate our commitment to the Hispanic community through our first ever Hispanic 'Inner M' campaign for M&M'S and as a sponsor of the Alma Awards," said Michele Kessler, vice president, marketing, Mars Snackfood US. "Wilmer Valderrama and Christina Saralegui are great brand ambassadors."

The advert will debut on 6 October in People En Espanol and will run until 5 November.