NIGERIA: Massmart to open seven value stores in 2014
Massmart plans to open seven Valumarts in Nigeria during 2014
South African retailer Massmart is set to open seven "low-income" stores in Nigeria during 2014, a spokesperson for the company told just-food today (17 March).
In a bid to expand its presence in food retail in the African region, the firm is launching further Valumart stores in Nigeria following the launch of a pilot store in Lagos in February.
Valumart is a small, low income grocery store. The format was "specifically developed with reference to market conditions and customer expectations in Nigeria," said a spokesperson.
Though trading area will vary, on average, each store will be around 300 square metres.
Supermarket giant Wal-Mart owns a majority share in Massmart.
- What next for Nestle under new CEO Schneider?
- Unilever is "working harder" in tough environment
- Nestle catering for an ageing global population
- What post-Brexit trade with the EU could look like
- Hemp food sales in the US set for growth
- Unilever sees growth but spreads decline continues
- Job cuts imminent as General Mills restructures
- Campbell's Soup's sustainable growth strategy
- Arla Foods unveils strategy for growth up to 2020
- Lindt organic sales miss market expectations