US: Materne to build second US plant for GoGo Squeez
Sales of GoGo Squeez in the US rose to match that seen in France last year
Materne is investing over EUR60m in the construction of a second production plant in the US following strong growth of its GoGo Squeez fruit snacks, a source close to the company told just-food.
The plant will be in Nampa in Idaho and will enter service at the end of this year with two production lines.
In the long term, it will account for 60% of Materne's GoGo Squeez output in the US. Up to 230 jobs could be created.
Materne, part of French food firm Groupe MOM, itself owned by private-equity firm LBO France, opened a plant in Traverse City, in Michigan, three years ago.
GoGo Squeez is the North American version of its Pom'Potes fruit compote pouch.
Materne generated turnover of EUR100m in the US last year matching that of Pom'Potes in France.
International growth is a major factor in MOM's global turnover, rising from EUR180m in 2010, the date of LBO's France takeover, to EUR315m last year.
- Deal or no deal: Frozen sale makes sense for Kerry
- On the money: How Greencore is outperforming
- Comment: Mondelez digital strategy suffers blow
- Shopper trends: Promos can mean higher prices
- JBS sees big opportunity from Primo Smallgoods
- Kerry puts frozen food unit on block - reports
- Coca-Cola eyes long-term rewards with dairy push
- Post issues warning over US cereal sector sales
- UPDATE: Greencore eyes US$1bn US business
- Abraaj outbids Kellogg with fresh Bisco Misr offer