Maui Land & Pineapple Company, Inc. (AMEX:MLP) reported net income of $452,000 ($.06 per share) for the year 2000. Net income for 1999 was $4.7 million or $.65 per share. Revenues of $141 million for the year 2000 were lower by 4% than 1999. Lower 2000 results were largely due to losses from the Company's Pineapple segment.

For the fourth quarter of 2000, the Company reported a net loss of $2.3 million ($.33 per share) compared to net income of $1.4 million ($.19 per share) for the fourth quarter of 1999. Revenues for the fourth quarter of 2000 declined by 11% compared to the fourth quarter of 1999.

Pineapple generated an operating loss of $2.9 million for the year 2000 compared to an operating profit of $6.1 million for 1999. For the fourth quarter of 2000 these operations produced an operating loss of $2.7 million compared to an operating profit of $795,000 for the fourth quarter of 1999. Pineapple revenues were lower by 9% and 2%, respectively, for the year and fourth quarter 2000 compared to 1999. Lower case sales volume and lower prices for canned pineapple products as a result of highly competitive market conditions were primarily responsible for the decline in results from the Pineapple segment. The operating loss for the fourth quarter of 2000 was also due to higher per case cost of sales and increased marketing expenses.

The Company's Kapalua Resort segment produced an operating profit of $7.8 million for the year 2000 compared to $5.7 million for 1999. Operating profit for the fourth quarter of 2000 was $359,000 compared to $2.1 million for the fourth quarter of 1999. Resort revenues for the year 2000 exceeded 1999 by 5%; for the fourth quarter of 2000 revenues were 29% lower than a year earlier. Higher revenue and operating profit for the year 2000 are due to improved results from resort operations, in particular, merchandise sales, golf course income, revenue from the hotel ground leases and the villa operations. Lower results in the fourth quarter of 2000 compared to 1999 is due to the profit recognized on the sale of lots in Plantation Estates II in the fourth quarter of 1999.

The Commercial & Property segment reported an operating loss of $148,000 for the fourth quarter of 2000 compared to an operating profit of $3,000 a year ago. The operating loss for the year 2000 of $441,000 approximated the 1999 loss.

Interest expense for the year and fourth quarter 2000 substantially exceeded the prior year and fourth quarter because of higher average borrowings and interest rates. Higher borrowings in 2000 were primarily the result of negative cash flows from Pineapple operations and construction activity at the Kapalua Resort. The net income tax credit of $88,000 for the year 2000 is due to refundable state tax credits exceeding the federal and state provision for income taxes. Results for 1999 included the write-off of $1.1 million ($690,000 net of taxes) of deferred costs for consultants who were engaged to develop potential strategic plans for the Company.

                  MAUI LAND & PINEAPPLE COMPANY, INC.
                   Report of Consolidated Operations
            (Dollars in Thousands Except Per Share Amounts)

                           (Unaudited)
                       Three Months Ended              Year Ended
                           December 31                 December 31
                       2000          1999          2000          1999

Revenues
  Pineapple       $  26,619     $  27,030     $  85,892     $  94,535
  Resort             10,621        15,031        50,262        47,950
  Commercial
   & Property         1,344         1,226         5,043         4,381
  Other                   8            34           286           132

Total Revenues       38,592        43,321       141,483       146,998

Operating Profit (Loss)
  Pineapple          (2,663)          795        (2,891)        6,071
  Resort                359         2,144         7,752         5,702
  Commercial
   & Property          (148)            3          (441)         (454)
  Other                (390)         (283)         (995)       (2,098)

Total Operating Profit
 (Loss)              (2,842)        2,659         3,425         9,221
Interest Expense     (1,047)         (485)       (3,061)       (1,834)
Income Tax
  (Expense) Credit    1,540          (779)           88        (2,717)

Net Income (Loss)    (2,349)        1,395           452         4,670

Net Income (Loss)
  Per Common
   Share          $    (.33)    $     .19     $     .06     $     .65

Average Common
  Shares
   Outstanding    7,195,800     7,189,849     7,195,800     7,188,840

Website: www.mauiland.com