McCain has introduced frozen mash as part of an NPD rollout in the UK

McCain has introduced frozen mash as part of an NPD rollout in the UK

McCain Foods has launched six new frozen potato products in the UK.

McCain is introducing microwavable frozen mashed potato to its range. The product can be made in the microwave in three minutes. 

For kids, McCain is launching McCain Mash Machines made with real mashed potato, prepared with sunflower oil and are low in saturated fat, which come in the shape of trains, planes, cars and boats. 

It is also bringing  McCain Spicy Peri Peri Fries and McCain Steakhouse Ridge Cut Fries, to its portfolio. 

McCain has launched two variants of existing ranges: new and improved McCain Croquettes, McCain and American BBQ Wedges. Wedges value sales are in excess of GBP26m (US$38m), it is hoped the new flavour will "bring new interest to the category," McCain said.

Mark Hodge, marketing director for McCain Foods, said: "We’re hugely excited about the extensive NPD hitting the freezers this March. The new products will not only bring new shoppers into the frozen potato category but drive interest and excitement by meeting demand for the latest out of home trends in the home, as well as offering quality, value and convenience." 

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McCain Foods is reinforcing its position as the UK’s leading frozen potato producer with the launch of six new products. Developed in line with the latest food trends to meet the needs of a wide range of consumers, the products help to make mid-week teas easier and tastier, and drive volume and value growth in the frozen sector. 

New Range
McCain has launched McCain Spicy Peri Peri Fries and McCain Steakhouse Ridge Cut Fries, each £2.50 for 750g, designed to add excitement to the frozen potato category and capitalise on the importance of one and two person households, which account for around 60% of the UK population. 

The new products take their inspiration from out-of-home casual dining experiences and have big flavours and innovative cut types to appeal to this new, more affluent audience. The products will drive penetration and frequency with consumers who don’t traditionally shop the frozen food aisle on a frequent basis.  

Limited Edition
As part of its successful strategy of introducing a new limited edition flavour of Wedges each year, McCain is introducing McCain American BBQ Wedges (£2 for 750g). The previous limited edition McCain Wedges variants have a strong history of driving incremental sales within the frozen potato category, and are positioned as being perfect for sharing - particularly for family nights in. 

McCain Wedges value sales are in excess of £26m (IRI March 2015) and American BBQ will bring new interest to the category, with McCain research suggesting it has a broad appeal among adults and children alike.   

Mash-up
McCain is introducing microwavable frozen mashed potato to its range, enabling consumers to create delicious, fluffy mash straight from the freezer in just 3 minutes. New McCain Mashed Potato (£1.50 for 650g) is ideal for families looking for consistency and convenience at busy tea times.   
Mash is the single biggest way in which potato is consumed, and pre-prepared traditional favourites like mash are becoming ever more relevant to consumers’ busy lives. 
McCain is also launching new and improved McCain Croquettes (£1.50 for 550g).  

Kids 
McCain is giving parents choice and variety at busy tea-times by launching McCain Mash Machines (£1.50 for 454g).  

McCain Mash Machines are made with real mashed potato, prepared with sunflower oil and are low in saturated fat, and come in the shape of trains, planes, cars and boats.
Mark Hodge, Marketing Director for McCain Foods, says: “We’re hugely excited about the extensive NPD hitting the freezers this March. We’ve done lots of research into exactly what it is that consumers are looking for, and we think we are spot on to help make every day teatimes more enjoyable through inspiration, choice and variety. 

“The new products will not only bring new shoppers into the frozen potato category but drive interest and excitement by meeting demand for the latest out of home trends in the home, as well as offering quality, value and convenience.” 

Original source: McCain Foods