UK: McCain launches Jacket Smiles

By Katy Askew | 25 February 2013

McCain Jacket Smiles

McCain Jacket Smiles

McCain Foods has extended its line up of Smiles frozen potato products for kids with the launch of Jacket Smiles. 

McCain's Jacket Smiles are ready-baked jacket potatoes that are "stamped with a smile", a spokesperson told just-food. They are ready to eat in minutes and are "perfect for a quick and nutritious kid's tea", the company said.

The move builds on the success of McCain's Ready Baked Jackets, which were launched last year.  

Sectors: Frozen, NPD & innovation

Companies: McCain Foods

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