UK: McCain launches Jacket Smiles
By Katy Askew | 25 February 2013
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McCain Jacket Smiles |
McCain Foods has extended its line up of Smiles frozen potato products for kids with the launch of Jacket Smiles.
McCain's Jacket Smiles are ready-baked jacket potatoes that are "stamped with a smile", a spokesperson told just-food. They are ready to eat in minutes and are "perfect for a quick and nutritious kid's tea", the company said.
The move builds on the success of McCain's Ready Baked Jackets, which were launched last year.
Sectors: Frozen, NPD & innovation
Companies: McCain Foods
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