USA: McDonalds - diners cash in on 'fast-casual' boom - COMMENT (Members)
McDonalds has added 12 more sit-down diners in Indiana. Following a string of dispersed marketing initiatives to boost sales growth beyond 2%, McDonalds is investing further in its branded 'fast casual' diners. It could be a good way of tapping a current trend in food retail, but McDonalds must make sure that these efforts do not cannibalize traditional sales or worry franchisee owners further.
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