PERU/USA: McDonald's expands its presence in Peru
Over the past year, McDonald's invested more than US$4m in opening five new restaurants in Peru, bringing the total to 14. Management anticipates a 72% increase in sales this year, in spite of the fact that consumer power remains stagnant. One key to the chain's expansion plans is a shift toward serving a middle to upper-middle class customer base, while other restaurants tend to be concentrated in exclusive neighbourhoods.
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