SINGAPORE/US: McDonald's gears up for new bout of Hello Kitty fever
The Singaporean subsidiary of US fastfood chain McDonald's is readying itself for the second round of its Hello Kitty promotion. The chain is to sell a new range of the popular toy for a heavy discount to customers buying a Value Meal. One year ago, there was pandemonium in McDonald's Singapore outlets when panic-buying of the sought-after toy led to scuffles and security problems. Four men were jailed for unruly behaviour, and emergency services were called to assist a number of would-be customers who fainted in queues. Nearly three million toys were sold during the last promotion, which reveals the extent of the craze among an overall population of a little over four million.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-food gives you the widest food market coverage.
Paid just-food members have unlimited access to all our exclusive content - including 17 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Dean Best, editor of just-food
- 2017: three major drivers of M&A strategy
- Comment: Premier has more to ponder than Brexit
- The food market in 2017 - consumer trends and M&A
- just-food 2017 Survey - your thoughts on growth
- Food market in 2017: need-to-know US trends
- Premier Foods issues profit warning
- Nestle mum on Mead Johnson takeover talk
- Mondelez sells Vegemite to Bega
- Kellogg to slash 250 jobs
- Lindt sees FY sales acceleration on Europe growth