SINGAPORE/US: McDonald's gears up for new bout of Hello Kitty fever
The Singaporean subsidiary of US fastfood chain McDonald's is readying itself for the second round of its Hello Kitty promotion. The chain is to sell a new range of the popular toy for a heavy discount to customers buying a Value Meal. One year ago, there was pandemonium in McDonald's Singapore outlets when panic-buying of the sought-after toy led to scuffles and security problems. Four men were jailed for unruly behaviour, and emergency services were called to assist a number of would-be customers who fainted in queues. Nearly three million toys were sold during the last promotion, which reveals the extent of the craze among an overall population of a little over four million.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-food gives you the widest food market coverage.
Paid just-food members have unlimited access to all our exclusive content - including 16 years of archives.
It’s our best ever membership offer – just for you.
Dean Best, editor of just-food
- Wessanen's move for Spain's Biogran - analysis
- The key questions for digital strategists in 2017
- Unilever 2016 investor day - the top takeaways
- Burger King, Jollibee: foodservice focus, Nov 2016
- Whole Foods, Aldi, M&S - retail round-up, Nov 2016
- General Mills jobs to go in business revamp
- Verlinvest, China Resources invest in Oatly
- Hain Celestial appoints Nestle executive as US COO
- Chobani COO Burns to leave yogurt firm
- Tyson sets up US$150m investment fund
- How Brands Are Making Our Food Healthier
- Confectionery North America (NAFTA) Industry Guide_2016
- Processed Snacks (Savory Snacks) Market in the United States - Outlook to 2020: Market Size, Growth and Forecast Analytics
- Global Dried Processed Food Market 2016-2020
- Frozen Food Production in the US - Industry Market Research Report