The Singaporean subsidiary of US fastfood chain McDonald's is readying itself for the second round of its Hello Kitty promotion. The chain is to sell a new range of the popular toy for a heavy discount to customers buying a Value Meal. One year ago, there was pandemonium in McDonald's Singapore outlets when panic-buying of the sought-after toy led to scuffles and security problems. Four men were jailed for unruly behaviour, and emergency services were called to assist a number of would-be customers who fainted in queues. Nearly three million toys were sold during the last promotion, which reveals the extent of the craze among an overall population of a little over four million.