CHINA: McDonald's serving McRice in Hong Kong restaurants
US fastfood giant McDonald's is going head-to-head with its Hong Kong local fastfood rivals by serving Chinese rice dishes. The move comes as Hong Kong foodservice suppliers battle to keep sales up despite the island's deep economic recession. Local rivals Café to Coral, Fairwood and Maxim's all serve popular rice dishes, and McDonald's believes it has spotted an opportunity to muscle in on their market.
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