USA: McDonald's - there's nothing quite like a profits rise (COMMENT) - MEMBERS
McDonald's has reported its first earnings increase for seven quarters. New products, improved European sales and lower costs all contributed to McDonald's results, as revenue increased 4% to US$3.86bn, and systemwide sales (including franchisees) rose 1.9% to US$10.43bn. To keep this positive momentum going, McDonald's must continue to right the wrongs of its past and keep the focus on pleasing customers.
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