UK: McNeil Nutritionals adds to Benecol fat-free range
By Katy Askew | 26 September 2012
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Benecol extended with Forest Fruits pack |
McNeil Nutritionals has extended the line of Benecol fat-free yoghurts it markets in the UK.
The Forest Fruits yoghurts will come in a pack of four individual pots and include blueberry, prune, blackberry and raspberry flavours. Benecol fat-free cholesterol lowering yoghurts were launched earlier this year and this addition to the range marks the first extension to the line.
The Benecol brand is owned by Finnish food group Raisio.
BENECOL® EXTENDS FAT FREE YOGURTS RANGE
September 2012: Benecol®, the UK's number one cholesterol-lowering brand, is set to extend its range of fat free, cholesterol-lowering yogurts with the addition of Benecol® Fat Free Forest Fruits Yogurts to the portfolio.
Benecol® fat free yogurts are the only fat free, cholesterol-lowering yogurts on the market. Benecol® foods are the only cholesterol lowering foods to contain the unique ingredient plant stanols which are proven to lower cholesterol by up to 10% within 3 weeks*.1,2
Benecol® Fat Free Forest Fruits Yogurts come in a pack of four individual 125g pots; Blueberry, Prune, Blackberry and Raspberry (RRP £2.39 per pack of four) and each pot contains an average of 83 calories. The new yogurts will be available from Tesco, Sainsbury's, Ocado, Nisa and Shoprite from September 2012.
Benecol®'s first fat free, cholesterol-lowering yogurts were launched earlier this year, Garden Fruits; Strawberry, Peach, Rhubarb and Black Cherry. The launch of the Forest Fruits variety marks the first extension to the range in response to consumer research and demand.
A Benecol® spokesperson said: "The first extension to the Benecol Fat Free Yogurts range is indicative of the demand for delicious, efficacious, cholesterol-lowering products which are also fat free. The new yogurts give consumers more cholesterol lowering choices than ever before and are set to contribute to growth in the healthy yogurt category overall."
Benecol®, marketed by McNeil Nutritionals Ltd., remains the market leader in the cholesterol-lowering foods category, currently 49.3% of market share in the UK.3 Benecol® Yogurts are currently number one in the cholesterol-lowering spoonable yogurts market, outperforming the category with 96.3% market share.3 The Benecol® Yogurts range now comprises Fruit Layer yogurts, Fat Free yogurts, Fruit Medley and Summer Fruits.
Two thirds of people in the UK have high cholesterol.4 High cholesterol is a major risk factor in the development of CHD which is the UK's biggest health concern.4
Original source: McNeil Nutritionals Ltd.
Sectors: Dairy, Health & wellness, NPD & innovation
Companies: Raisio
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