US nutritional products marketer McNeil Nutritionals has announced the launch of Splenda Brown Sugar Blend, a reduced calorie brown sugar product.

Splenda Brown Sugar Blend is a proprietary blend of brown sugar and Splenda sweetener, or sucralose. One serving has half the calories, half the sugar, and half the carbohydrates of normal brown sugar and can be used anywhere brown sugar is used, including baking.

The company has backed the product launch with a promotional recipe competition, in which consumers can win a food mixer for the best recipe using at least a quarter of a cup of Splenda Brown Sugar Blend.

The new product is available at grocery, supermarket and club stores nationwide.