UK: McVitie’s hooks up with Ann Summers in ‘Cookie Nookie’ promotion
United Biscuits brand McVitie's is joining forces with sex shop chain Ann Summers to offer lingerie partygoers the chance to sample free biscuits. In a promotion called 'Cookie Nookie,' some half a million free chocolate and raspberry biscuits will be distributed at Ann Summers parties this month.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-food gives you the widest food market coverage.
Paid just-food members have unlimited access to all our exclusive content - including 17 years of archives.
It’s our best ever membership offer – just for you.
Dean Best, editor of just-food
- Why personalisation will take-off in US food
- US food next wave on display at Winter Fancy Food
- General Mills sales woes continue - analysis
- Comment: Meal kits in US - don't believe the hype
- Interview: Farmhouse Culture taps gut-health
- Kraft Heinz cuts jobs in US, Canada
- Post Holdings 'close to acquiring Weetabix'
- Mondelez set for union crosshairs next week
- Mondelez plays down impact of union action
- Recipe-kit firm HelloFresh launches into UK retail