Multi-national fast moving consumer goods giant Unilever is benefitinggreatly from its recent decision to integrate its whole Trans Tasmansupply chain through the implementation of the worlds mostsophisticated Demand and Supply Chain planning solution MerciaLincs."The business benefits of our Trans Tasman implementation includesstock reduction as well as improved service levels," said Mr GavinThompson, Efficient Consumer Response Manager for Unilever FoodsAustralia.