AUSTRIA: Merkur aims to generate turnover through the Internet
Merkur has announced its aim to generate 2% of its annual turnover through Internet sales by the end of next year.The Austrian supermarket chain is part of the German- owned BML group. Currently, its online shopping service, Merkur Direct, operates only within the confines of Vienna and charges an extra 10% on prices for the privilege of ordering food over the Internet. Merkur is currently racking up sales in excess of €1.09bn a year, and its decision is in stark contrast to the policy of Spar Warenhandels AG, which is hesitant to explore the purported benefits of e-commerce. A spokeswoman from the food chain, Austria's second largest, commented that no online commercial services were actually producing profits. Arguably this is an extremely shortsighted view.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-food gives you the widest food market coverage.
Paid just-food members have unlimited access to all our exclusive content - including 17 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Dean Best, editor of just-food
- Focus: Nestle CEO plan to balance sales, earnings
- Does Kraft Heinz want to swallow Unilever whole?
- Will Kellogg's DSD exit help it grow in US snacks?
- Comment: Meal kits in US - don't believe the hype
- Is Mondelez's margin target hurting sales?
- Nestle plans restructuring as 2016 profit misses
- Kraft Heinz pursuing Unilever in takeover move
- Danone eyes efficiency, agility with new structure
- Kraft Heinz returns to organic growth, ups margins
- Danone sales dampened by Europe, China