AUSTRIA: Merkur aims to generate turnover through the Internet
Merkur has announced its aim to generate 2% of its annual turnover through Internet sales by the end of next year.The Austrian supermarket chain is part of the German- owned BML group. Currently, its online shopping service, Merkur Direct, operates only within the confines of Vienna and charges an extra 10% on prices for the privilege of ordering food over the Internet. Merkur is currently racking up sales in excess of €1.09bn a year, and its decision is in stark contrast to the policy of Spar Warenhandels AG, which is hesitant to explore the purported benefits of e-commerce. A spokeswoman from the food chain, Austria's second largest, commented that no online commercial services were actually producing profits. Arguably this is an extremely shortsighted view.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-food gives you the widest food market coverage.
Paid just-food members have unlimited access to all our exclusive content - including 16 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Dean Best, editor of just-food
- Unilever 2016 investor day - the top takeaways
- Have food promotions reached tipping point?
- Quorn CEO sets out stall for 2017 - interview
- How Tyson's new CEO plans to grow the meat group
- Mondelez goes beyond certified cocoa - analysis
- Nestle unveils process to cut sugar by 40%
- Putin 'wants embargo to run as long as possible'
- Unilever sets new margin target with help from ZBB
- Unilever focuses on "value" of spreads arm
- McCormick to buy flavours business Enrico Giotti