INDONESIA: Metro Group reveals market entry plans
Metro eyes Indonesian growth
Metro Group has announced plans to open its first cash-and-carry outlet in Indonesia during 2012.
The retailer announced today (10 June) that the market entry will be a joint venture with Indonesian investor Sintesa Group. The first outlet will open in 2012 in Jakarta.
"With Sintesa Group we found a highly respected joint venture partner. Sintesa will contribute its expertise and knowledge of the local market and together we will push our expansion across Indonesia", said Metro Cash & Carry Asia CEO Frans Muller.
The company sees the potential for some 20 outlets in the medium term, assuming it is able to secure licences and land, and assuming that the economic landscape in Asia remains stable. It said that it plans to create over 4,000 jobs through the development.
"Indonesia offers a huge potential for our wholesale concept", said Metro Cash & Carry Indonesia managing director Bunny Khurana. "There is a growing demand from businesses like restaurants, caterers and small retailers - our potential core customers - for a reliable supply source of high quality goods."
Khurana added the stores will allow its customers to "participate into a modern distribution infrastructure" that will help them to grow further in the "increasingly challenging competitive environment".
The Metro and Makro brand names are already being used in Indonesia by different companies, so Metro Group said it is currently in the process of finding a new local brand name.
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