Swiss cooperative retailer Migros has launched a line of traditional food products from south eastern Europe.

The company said that it will carry seven traditional products from Bosnia-Herzegovina, Croatia and Slovenia.

The range includes various traditional foods, such as Vegeta and Podravka from Croatia,  Argeta from Slovenia and Ajvar from Bosnia and Herzegovina.

Migros said that the move would enable it to meet the needs of a “growing proportion” of consumers from this region.