AUSTRALIA: MLA use radical advert to promote good news about red meat
A new educational campaign launched by the Meat and Livestock Australia (MLA) industry body is hoping to persuade consumers to buy meat from local family butchers rather than supermarkets. The Red Meat Feel Good campaign, which has been two years in the making, depicts the staff of Bermuda Butchery dancing in a spoof Hare Krishna fashion through the streets of Sydney.
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