USA: "M'm! M'm! Good!" is Back!
"M'm! M'm! Good!" is back and better than ever. Campbell Soup Company (NYSE: CPB) today launches new TV advertising with its famous "M'm! M'm! Good!" advertising jingle. Just last year, "M'm! M'm! Good!" was named one of the top 10 advertising slogans of the past 100 years by Advertising Age magazine. "'M'm! M'm! Good!' is part of the American culture and synonymous with Campbell's and quality food," said Andrew Hughson, President - U.S. Soup & Sauces. "It expresses exactly how people feel about our soups. Every time someone hums `M'm! M'm! Good!', they're connecting with our brand."The new advertising campaign is a major element of Campbell's strategy to focus on its market-leading U.S. soup business with consumer motivating innovation of its "icon" soups, including Chicken Noodle, Tomato and Cream of Mushroom. Campbell's new line of ready to serve Red & White soups are also featured. In all, the new campaign highlights the goodness of Campbell soups in six new 30-second television spots developed by BBDO New York."We did extensive consumer testing during the development of the new `M'm! M'm! Good!' campaign. Again and again consumers told us that `M'm! M'm! Good!' is what they associate with Campbell's," said Hughson. "This advertising is proud, it's contemporary, and it's filled with news that reminds consumers just how wholesome and nutritious our soups really are." Consumers will see that Campbell's soup:
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