MOM Brands launches instant oats

MOM Brands launches instant oats

MOM Brands has expanded its Better Oats range with the launch of three steel cut instant oatmeal varieties under the brand's Oat Revolution line.

The company said the new products were among the "fastest cooking" steel cut oat products on the market, with a cooking time of two-and-a-half minutes. The whole grain product includes flaxseed and is a food source of fibre and ALA omega-3, MOM said.

"This innovative new oatmeal is great for busy people who want the taste and texture of slow-cook steel cut oatmeal, as well as the speed of cooking by microwave," an MOM Brands spokesperson said.

Oatmeal varieties include: maple and brown sugar, apple and cinnamon and classic.

The products are available in Kroger and Safeway Inc, with a broader rollout planned for the coming months.

This month, just-food published an in-depth briefing on the breakfast cereal category, including the attempts by US brand owners to try to revitalise sales through innovation. Click here for the briefing.

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Better Oats Introduces New Steel Cut Instant Oatmeal

Three new Oat Revolution varieties are some of the fastest-cooking steel cut oats on the market

--Better Oats® continues its oatmeal revolution with the addition of three new steel cut instant oatmeal varieties to the brand's Oat Revolution® line. The new oatmeal is one of the fastest cooking steel cut oats products on the market, allowing consumers to enjoy all the taste, flavor and health attributes of steel cut oats in just two and a half minutes cook time.

Available in three varieties, the new Oat Revolution steel cut oats have flaxseed and carry the 100% Whole Grain Stamp from the Whole Grains Council. They're also a good source of fiber and ALA omega-3 and are considered heart healthy1.

"This innovative new oatmeal is great for busy people who want the taste and texture of slow-cook steel cut oatmeal, as well as the speed of cooking by microwave," said Linda Fisher, director of corporate communications for MOM Brands®, the parent company of Better Oats. "What makes this oatmeal even more convenient is the built-in measuring cup pouch-just another way we're finding better ways to make a better breakfast."

The new varieties of Oat Revolution steel cut oatmeal are currently available at over 1,000 Kroger and Safeway stores, including Dominick's, Randalls, Dillon's and Fred Meyer. The steel cut oats will also be hitting shelves at other retailers nationwide over the next several months. Check the MOM Brands online store locator to find a retailer near you.

Varieties include:
Oat Revolution Steel Cut Maple & Brown Sugar: A tried and true favorite flavor with a hearty texture you'll love.

Oat Revolution Steel Cut Classic: Oatmeal that's perfect on its own or for customizing with fruit, syrup or favorite mix-ins.

Oat Revolution Steel Cut Apples & Cinnamon: Made with real apples and the warm flavor of cinnamon.

The Better Oats instant oatmeal brand was introduced in 2010 as part of MOM Brands' growing brand portfolio. All 12 of the company's brands are available in major supermarkets, specialty grocers and superstores nationwide.

Original source: MOM Brands