Momentx, operator of the INC2inc and Dairy.com e-markets, and Connell Purchasing Services, a division of The Connell Company, today announced a strategic alliance to provide enhanced strategic sourcing services to the food and beverage industry. Connell Purchasing Services specializes in direct material strategic sourcing and ongoing material management, as well as cost of ownership reduction initiatives for food and beverage manufacturers. Momentx offers web-based tools for dairy, food and beverage manufacturers to better collaborate with their suppliers. Together, Momentx and Connell will offer customers a new way to manage the strategic sourcing and direct material acquisition process by leveraging Momentx's technology platform and Connell's 200+ years of industry purchasing expertise. The combined solutions are designed to drive long-term reductions in the total cost of ownership of direct materials for food manufacturers.