Mondelez eyes bigger bite of bite-sized market

Mondelez eyes bigger bite of bite-sized market

Mondelez International has extended its Cadbury Dairy Milk brand in the UK with the launch of bite-sized Pebbles.

Cadbury Dairy Milk Pebbles are sugar-coated pebble-shaped bites of Dairy Milk available in a sharing bag.

"Pebbles are a lovely new addition to the Cadbury sharing range and we're really excited to launch another great bitesize bag. They are a fun, tasty, colourful new treat designed for everyone to share and enjoy," said Sally Barton, brand manager for Cadbury Bitesize.

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BRING A LITTLE BURST OF JOY TO FAMILY TIME WITH NEW CADBURY DAIRY MILK PEBBLES
- Cadbury launches new Cadbury Dairy Milk Pebbles sharing bags -
 
Introducing a fun new way to share the nation's favourite chocolate, Cadbury has launched new Cadbury Dairy Milk Pebbles.  The colourful little pebble-shaped bites of delicious Cadbury Dairy Milk chocolate are coated in a sugar shell and come in a handy sharing bag. They are perfect for any occasion.

Cadbury Dairy Milk Pebbles are a tasty new treat the whole family will love, and these little bursts of chocolatey joy will perfectly complement a quiet night in, a picnic in the park or a fun filled journey abroad.

Sally Barton, Brand Manager for Cadbury Bitesize says "Pebbles are a lovely new addition to the Cadbury sharing range and we're really excited to launch another great bitesize bag. They are a fun, tasty, colourful new treat designed for everyone to share and enjoy."
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Original source: Mondelez International