Mondelez launches Oreo Thins in US
Mondelez International has launched Oreo Thins in the US
Mondelez International has announced the launch of Oreo Thins in the US.
The snacks giant said it is targeting adults "looking for a more grown-up take on their favourite childhood cookie".
The biscuits are sold in packs of four, equating to 140 calories. Standard Oreos are sold in packs of three at 160 calories. The new snacks are available in three variants - original, golden and mint - from 13 July at an SRP of US$4.59.
"At Oreo, we know that some of our fans have grown up and that their tastes have grown up too," said Patty Gonzalez, senior brand manager of Oreo at Mondelez International. "With this in mind, we're excited to introduce Oreo Thins as a new take on the classic cookie. The crisp and delicate texture of Oreo Thins was specially designed for fans who love the taste of Oreo but are looking for a more sophisticated cookie."
Mondelez first launched Oreo Thins in China, where it was introduced last year. When Mondelez announced its first-quarter results in May, chairman and CEO Irene Rosenfeld said the biscuits were "performing exceptionally well" in China.
In the first quarter, Mondelez saw its biscuits sales fall in North America, although it said it grew its market share thanks to cracker sales.
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