Mondelez adds to Dairy Milk range in UK

Mondelez adds to Dairy Milk range in UK

Mondelez International has added to its Cadbury Dairy Milk range in the UK with the launch of a range of tablets containing soft-centred, flavoured fillings.

The bars, called Cadbury Dairy Milk Puddles, will go on sale on Tuesday (7 April) in two varieties - one with a hazelnut flavour filling and another that is mint-flavoured. The 90g tablets will have an RRP of GBP1.49 (US$2.21).

Mondelez said it was aiming to attract "new younger female consumers who actively seek interesting new products that are indulgent for a sweet sign off in the evening occasion".