UK: Mondelez pulls Bar and a Half in anti-obesity pledge
Mondelez is pulling its Cadbury Bar and a Half range in the UK in a bid to cut obesity levels
Mondelez International has pulled its Bar and a Half range in the UK in a move aimed to support the government's Responsibility Deal on Public Health.
As part of the commitment, the firm has pledged to ensure all its single serve confectionery brands are 250kcals or less by the end of 2015.
"We believe this will help UK consumers reduce their calorie intake through improved portion control," it said on its website.
Food manufacturers are increasingly coming under pressure to help tackle rising obesity levels across the nation.
MarketLine's Company Mergers & Acquisitions (M&A), Partnerships & Alliances and Investments reports offer a comprehensive breakdown of the organic and inorganic growth activity undertaken by an organi...
Dairy, Milk and Cheese Product Manufacturing Industry (U.S.): Analytics, Extensive Financial Benchmarks, Metrics and Revenue Forecasts to 2021, NAIC 311500 Vital industry-specific data including metr...
2014 witnessed Cadbury Pakistan Ltd invest heavily in marketing and new product launches. Cadbury re-launched Perk, repackaged its flagship brand Cadbury Dairy Milk and launched Dairy Milk Bubbly. The...
The report provides a review of the latest news and key events in the global bakery & cereals market during January 2014. Summary Using this report, marketers will effectively gain an insight into th...
- ConAgra Foods: what could happen next? - analysis
- Why Mars rice plan not just crop-ticking exercise
- Greencore's food-to-go focus paying dividends
- How Danone aims to meet its 2020 objectives
- What could be benefit of US approval of GM salmon?
- Hovis plans cuts amid anxiety over UK bread demand
- Aryzta regional CEO steps down
- "Serious" suitors lined up for Chicken of The Sea
- Unilever sets 2030 carbon positive goal
- Fonterra, Bellamy's strike baby nutritionals partn