Mondelez tests organic Triscuit crackers
Cofer said launch of organic Triscuits among Mondelez's moves to "reinvent well-being snacking"
Mondelez International is selling organic Triscuit crackers in the US for a limited time in a bid to see if the product taps into demand for organic snacks in the country.
The Triscuit Organic line is being sold as "a limited-time offer" at selected Costco outlets in the US, the company told just-food.
"The offering responds to consumer interest in organic snacking options, and is the first USDA organic certified product from [Mondelez arm] Nabisco," the US snacks group said. "The offering was a rotation at Costco, so as supplies last. There is potential for a product return."
The new products are part of Mondelez's aim of "reinventing well-being snacking", chief growth officer Tim Cofer told the Barclays Global Consumer Staples Conference earlier this month.
Mondelez meanwhile last week unveiled plans to invest US$65m in establishing a global network of research, development and quality (RDQ) "hubs".
Over the next two years, the company said it will focus its RDQ network at nine locations worldwide. When complete, the redesigned network will consist of a combination of new and existing technical centres that will be more "flexible and agile" in responding to the company's growth and innovation needs, the maker of brands including Cadbury and Oreos said.
2016 was an eventful year for Mondelez as it attempted to acquire Hershey, owing to that company’s large presence in the US chocolate market. The failure of the bid means that Mondelez will look at or...
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