INDIA: Mondelez to boost local chocolate production
Mondelez has seen "extraordinary growth" in India in recent years
CFO David Brearton said Mondelez did not have the capacity in India to meet the demand for its chocolate.
"In India, our challenge is keeping up with demand for our chocolate," Brearton said. "We've run into capacity constraints after posting extraordinary growth over the past couple of years. We're driving productivity and removing bottlenecks at existing plants to stretch current capacity. And we expect new production lines to come on stream by the middle of next year."
Mondelez's Cadbury arm is the dominant force in India's chocolate market, where it accounts for over half the market.
Mondelez International was created in October 2012 as Kraft Foods Inc has restructured its operations into two independently listed entities. Mondelez is home to the international snack food portfolio...
Then Kraft CEO, Irene Rosenfeld announced that the company wanted to broaden its position within the confectionery industry as a global leader. In 2010 Kraft’s offer of $19.5bn (£11.5bn) was accepted,...
Kraft Foods aims to consolidate its leading positioning within confectionary by introducing novelties to consumers and making strong investment in advertising campaigns. Although Trident and Halls are...
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