UK: Morrisons expands Halal chocolate range
Ummah Foods, the UK's leading Halal chocolate manufacturer, has said that it has expanded the range of Ummah Halal chocolates on offer at Morrisons.
Ummah Caramel and Ummah Orange bars will be introduces at 26 Morrisons stores this month covering Blackburn, Bolton, Bradford, Bristol, Glasgow, Leicester, London, Preston, Walsall and many other areas.
With over two million Muslims in the UK, and a UK Halal food market valued at GBP2bn (US$3.94bn), it is a key growth sector for UK retailers.
Khalid Sharif, MD of Ummah Foods said: "This is one of our largest supermarket distribution deals to date, and we are very excited that we can reach more of our customers with quality Halal products. Consumer demand is allowing multiples to increase the number of stores stocking Ummah Chocolates, and we look forward to supporting Morrisons in their Halal expansion."
Suzanne Laverack, World Foods buyer at Morrisons, added: "We tailor our food and drink offering to meet the demands of different cultures and are thrilled to be selling the range of Ummah chocolates for our Muslim customers."
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