UK: Morrisons follows Tesco lead on traffic lights
Tesco and Morrisons had been the only major supermarket chains supporting a system just based on GDAs
Morrisons is to adopt a hybrid front-of-pack nutritional labelling system which combines guideline daily amounts (GDAs) with traffic light colours provided an agreement can be reached by the UK food industry and Government regarding the nutritional criteria used.
The move, announced by the UK supermarket chain today (21 September), follows Tesco's announcement that it would be adopting a hybrid system.
Tesco and Morrisons had been the only major supermarket chains supporting a system just based on GDAs, an approach also favoured by UK food manufacturers. The discount chains, Lidl and Aldi, both announced they would be adopting traffic lights earlier this month.
However, Morrisons was at pains to point out that standardisation of nutritional criteria was essential as at present products with similar nutritional profiles could have one colour in one supermarket and a different one in another.
"A system which combines GDAs and traffic lights and is based on common nutritional criteria would help customers make healthier choices," said Morrisons director of brand development Sonia Whiteley-Guest.
But, she added: "The current traffic light system is undermined by inconsistent nutritional criteria, which is a recipe for confusion not clarity. We will work hard to reach a common set of rules which clears up the confusion and makes life easier for customers."
Morrisons announcement increases the pressure on frozen foods retailer Iceland to follow suit. Recently, UK consumer organisation Which? called for both Morrisons and Iceland to adopt traffic light labelling. It also further increases the pressure on UK food producers, represented by the Food & Drink Federation, to embrace traffic lights.
The UK government has recently completed a broad consultation on the issue and is widely expected to recommend the adoption of a single standardised hybrid system, though under EU food labelling regulations, it can only recommend such an approach rather than mandate it.
Lidl Suomi Ky, which is the leading and only discounter in Finland, aims to offer value-for-money private label products, taking into account local tastes and preferences. In 2011 and 2012, Lidl aimed...
Much in line the strategy the company was developing towards the end of the review period, during the forecast period, Lidl Supermercados SA is set to focus its strategy on two pillars. The first of t...
Tesco has once again ignited the price war with the launch of its Price Promise, garnering a mixed reaction from analysts who suggest it could just be an extension of other retail schemes or the retai...
Sainsbury's initial campaigns promoted brands, own label products, and buying basic ingredients. As the credit crunch continued, Sainsbury's launched Live Well for Less. Tesco emphasized price in 2008...
This is a detailed report covering Tesco’s store formats, private labels, history, key employees, and key financial and operational metrics in Turkey....
- On the move: What's in store from Tesco's new CEO?
- On the money: Can Premier build H2 sales momentum?
- Focus: Lindt plays safe with Russell Stover buy
- On the money: Steady as she goes at Cloetta
- Interview: Bell hits out at German cartel ruling
- UPDATE: Premier establishes international unit
- Campbell issues warning on 2014/15 fiscal year
- S&A Foods announces restructure, 55 jobs to go
- Universal Robina to buy biscuit firm Griffin's
- Premier launches Oxo pots range in UK